Designing Ads and Logos

Learn the secrets of designing effective Ads and Logos in this informative and eye-opening course by expert trainer and graphic designer Mark Gatter! App Features: • 79 minutes of video training • Super clear explanations • Offline Playback (no internet connection needed) • Easy to navigate Course Outline: 1. Introduction to Ad Design (02:54) 2. Things to Avoid (02:07) 3. More Things to Avoid (01:45) 4. Making a Swipe File (02:34) 5. Principles: Design vs. Ethical (05:38) 6. Ads & Ethics: Examples (05:35) 7. Ad Psychology: 8 Motivations (04:51) 8. The Motivations & the Message (04:15) 9. Basic Color Associations & Meanings (04:44) 10. Colors in Packaging (01:47) 11. Subliminal Advertising Basics (04:00) 12. Examples: Good vs. Evil (03:54) 13. International advertising (05:34) 14. Some Ad Facts (01:47) 15. Scams (03:25) 16. Introduction to Logo Design (04:17) 17. Developing the Design (03:55) 18. Using Pantone Colors (03:17) 19. The Creative Design Process (04:46) 20. Finalizing the Logo (05:08) 21. Extending the Design (02:12)